WELCOME
Strategic PR & Communications leadership across brand, corporate, and executive storytelling.
Explore my background, experience, and approach to building reputation, clarity, and impact for national and global organizations. For collaboration, consulting, or leadership opportunities, feel free to get in touch.
ABOUT ME
I’m a strategic PR and Communications leader with close to a decade of experience guiding brand, corporate, and executive communications for national and global organizations across Canada, the U.S., and international markets. My work sits at the intersection of public relations, corporate reputation, and marketing-led storytelling, with a focus on clarity, consistency, and long-term brand trust.
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I’ve partnered closely with senior leadership teams to shape integrated communications strategies that support business objectives, manage risk, and engage diverse stakeholders from media, consumers, and creators to regulators, partners, and employees. My experience spans earned-led brand campaigns, executive positioning and thought leadership, sustainability and ESG communications, crisis and issues management, and global editorial and social governance across complex, high-visibility organizations.
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My approach to communications is both strategic and analytical. I began my academic training in engineering sciences before completing my degree in media studies, which allows me to operate comfortably at the intersection of data, insight, and creativity — translating complexity into clear, credible narratives that stand up to scrutiny and resonate across audiences.
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Based in Toronto for over 15 years, I bring a globally informed perspective shaped by an international upbringing and professional experience across multiple markets. I’m fluent in English, Turkish, and Italian, and my background in arts, culture, and travel continues to influence how I think about storytelling and brand expression. Outside of work, I’m an avid skier and lifelong animal lover, currently living with my French bulldog, Norman.
MY WORK EXPERIENCE
SR. CONSULTANT, PROOF STRATEGIES
January 2024 - June 2025
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Led the development and execution of integrated PR, media, influencer relations, crisis communications, and social media strategies, while supporting senior teams in key client campaigns and ensuring effective project execution
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Fostered strong relationships with clients, influencers, media, and stakeholders, identifying growth opportunities and driving business development
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Took on leadership responsibilities in project management, strategy development, and execution, contributing to new business opportunities
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Supported senior teams on client budgets and financial tracking, ensuring effective budget management and successful campaign delivery
AGENCY PUBLICIST (DONER PARTNERS NETWORK CANADA) , VERITAS COMMUNICATIONS
February 2023 - December 2023
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Reporting to the CEO, drove integrated PR, media, executive profiling, social media, and communication strategies across four Canadian Stagwell agencies within the Doner Partners Network (DPN)
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Managed executive profiling and thought leadership for agency C-suite and key clients, securing media coverage and building relationships with trade media
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Led cross-agency social media strategies, ensuring consistency across all platforms and agencies
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Contributed to new business development by supporting proposal creation and strategic initiatives for top-tier clients
PUBLICIST FOR CEO, VERITAS COMMUNICATIONS
February 2021 - January 2023
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Developed and managed the CEO’s personal and professional brand as a corporate thought leader
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Oversaw all media relations, executive profiling, thought leadership initiatives, speaking opportunities, and social media partnerships
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Led and executed strategies for CEO’s personal and company social media channels, ensuring consistent messaging and visibility
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Secured high-profile media coverage and strategic speaking opportunities, strengthening the CEO's industry presence
December 2018 - January 2021
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Represented a diverse roster of talent and organizations, managing all aspects of public relations, media relations, and social coverage across both Canada and the US
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Secured national media appearances, and developed comprehensive social media and PR strategies to elevate client profiles
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Hosted US President Barack Obama at the Economic Club of Canada’s “Future Skills” event, showcasing exceptional event management and strategic execution
BRAND MANAGER, POM POM FLOATS
April 2019 - January 2021
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Led PR, marketing, social media, influencer relations, and branding strategies to enhance brand visibility
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Built and managed influencer roster, securing key partnerships and high-profile media coverage
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Drove successful brand collaborations with celebrity influencers, amplifying audience reach
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Grew brand’s social media following to 10K+ through strategic content and engagement
ACCOUNT EXECUTIVE / DINER EN BLANC MANAGER, THE MINT AGENCY
May - August 2018
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Brought the 7th annual Le Diner en Blanc Toronto to life managing event logistics, design, attendees, theme, venue set up, social media and PR strategies, media opportunities
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Joined the Marketing team in support of ongoing influencer campaigns, XM and events work
ACCOUNT COORDINATOR, NKPR
MY WORK EXPERIENCE
PR ACCOUNT SUPERVISOR, ZEROTRILLION
July 2025 - Present
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Lead integrated PR and communications programs for consumer, lifestyle, and destination brands across Canada, the U.S., and Europe, including Canada Soccer during the lead-up to FIFA World Cup 2026, alongside Paula's Choice, Niagara Falls Tourism, YETI, OmniBiotic, Grown Brilliance, and Birch Event Design
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Serve as senior strategic counsel to client leadership on brand positioning, executive visibility, reputation management, and long-term communications planning
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Advise on issues and crisis communications, including scenario planning, real-time media response, and message development in collaboration with executive and cross-functional stakeholders
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Oversee earned media strategy, editorial planning, and narrative alignment across markets, ensuring consistency with brand and business priorities
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Lead and mentor account teams across multiple markets, overseeing strategy, execution, and senior client relationships
SR. CONSULTANT, PROOF STRATEGIES
January 2024 - June 2025
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Led integrated PR, social, and influencer programs for national and global Consumer & Tech brands like Campbell’s, Purina, TikTok, LCBO, Lyft, as well as Corporate & Financial clients such as Accenture, and Loblaw Companies Limited
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Directed national product launches and multi-brand campaigns, balancing corporate narrative, brand storytelling, and stakeholder expectations across earned, owned, and experiential channels, with cross-border alignment to U.S. teams where required
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Acted as senior communications counsel on issues and crisis management, guiding brands through regulatory scrutiny, trade sensitivity, and reputational risk during periods of heightened public and political attention
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Partnered with Corporate and Financial Communications teams on CSR, sustainability, and ESG initiatives, supporting enterprise-level storytelling and reputation-building for large Canadian organizations
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Managed and mentored junior team members while collaborating closely with creative, paid media, and public affairs partners to ensure message discipline and cohesive execution
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Contributed to new business strategy and pitch development, supporting agency growth through strategic insight, narrative development, and integrated communications planning
AGENCY PUBLICIST (DONER PARTNERS NETWORK CANADA) , VERITAS COMMUNICATIONS
March 2022 - December 2023
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Led corporate reputation, internal, and external communications across four agencies within the Doner Partners Network (part of Stagwell Global), operating in a multi-agency, global holding-company environment
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Served as senior advisor to executive leadership across Veritas Communications, Meat & Produce, DonerNorth, and Dyversity, overseeing executive profiling, thought leadership, media relations, and high-stakes communications with final review authority
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Directed communications strategy during periods of organizational change, including mergers and acquisitions, ensuring clarity, alignment, and confidence among internal and external stakeholders
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Developed and governed agency-wide social and editorial strategies, aligning leadership voices and corporate messaging across platforms to support visibility, credibility, and growth
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Partnered with Stagwell global counterparts to align Canadian agency communications with international priorities, best practices, and reputation standards
PUBLICIST FOR CEO, VERITAS COMMUNICATIONS
February 2021 - February 2022
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Served as strategic advisor and publicist to the CEO, leading executive communications, social media, PR & media relations, and leadership positioning initiatives
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Developed and managed the CEO’s personal and professional brand as a corporate thought leader
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Secured high-profile media coverage and international speaking engagements, including participation in the United Nations General Assembly World Women’s Forum
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Supported corporate reputation, leadership visibility, and stakeholder credibility at a national and global level
December 2018 - January 2021
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Represented a diverse roster of talent and organizations, managing all aspects of public relations, media relations, and social coverage across both Canada and the US
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Secured national media appearances, and developed comprehensive social media and PR strategies to elevate client profiles
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Hosted US President Barack Obama at the Economic Club of Canada’s “Future Skills” event, showcasing exceptional event management and strategic execution
ACCOUNT EXECUTIVE, THE MINT AGENCY
May - August 2018
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Brought the 7th annual Le Diner en Blanc Toronto to life managing event logistics, design, attendees, theme, venue set up, social media and PR strategies, media opportunities
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Joined the Marketing team in support of ongoing influencer campaigns, XM and events work
ACCOUNT COORDINATOR, NKPR
April 2017 - April 2018
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Supported influencer campaigns, media partnership opportunities, and event marketing
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Created media materials including press releases, fact sheets, client briefs and more
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Executed media monitoring (MRP, Cision, Infomart, Meltwater, Klear)
EDUCATION
UNIVERSITY OF TORONTO
2012 - 2017
Honours, B.A.​
Major in Media Studies, with double minors in Latin American Studies and Italian.
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I completed a 3-month-long summer abroad course in Berlin, Germany in 2015.
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Successfully completed a co-op internship program at Bell Media during my last semester.
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I was a member of the Woodsworth College Students' Association Public Relations Committee. I have also been affiliated with organizations off-campus such as CPRS & Women in PR Canada.
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I volunteered at 3 TIFF seasons in a row, as well as Luminato Film Festival, Canadian Fashion Week, Waterdocs and many other organizations.
LICEO ITALIANO IMI DI ISTANBUL
2007 - 2012
European Baccalaureate, cumma sum laude (Esame di Maturità)
I completed my high school curriculum in 3 languages: Italian, Turkish & English.
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Graduated as the Honorary Valedictorian (cumma sum laude,) with a 4.9/5 GPA.
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Participated in exchange programs organized in partnerships with sister schools in Rome, Turin and Milan throughout my studies.
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I received my Royal Academic of Music London certification in playing the piano; I was a member of the school choir and school band performing in competitions and shows nationally; I played tennis and water polo professionally
RESUME
Click below to download a copy of my resume. Feel free to reach out on LinkedIn.