I'm a PR and communications professional with nearly a decade of experience helping brands and organizations earn attention, shape their reputation and communicate with the people who matter to them. My career has grown from media relations and campaign work into a much broader communications practice spanning brand strategy, executive profiling, issues management, social and creator programs, thought leadership and integrated communications. PR has always remained at the centre of that work, along with an understanding of how it connects to the broader marketing and business picture.
I've spent much of my career in agencies, working closely with clients and multidisciplinary teams to take an idea from its earliest stages through to something people actually see, hear and talk about. Along the way, I've also worked deeply in corporate and executive communications, advising leadership teams, developing public-facing narratives and helping organizations communicate through periods of change, scrutiny and reputational sensitivity. That combination has given me a perspective that moves comfortably between building excitement around a brand and protecting the reputation behind it.
My experience has included work with organizations such as Canada Soccer, TikTok, Microsoft, Paula's Choice, Campbell's, Purina, Loblaw Companies Limited, Canadian Tire, LCBO, Audible and Lyft. I've worked across Canada and the U.S., with additional international experience, and across sectors ranging from consumer, lifestyle and sport to technology and corporate communications.
What I enjoy most about communications is finding the story worth telling and figuring out the smartest way to make people care about it. Sometimes that means a campaign built to earn attention. Sometimes it means finding the right opportunity for an executive or organization to have a voice. And sometimes it means knowing exactly what to say when the circumstances are more complicated. The work changes, but the thinking behind it stays remarkably consistent: understand the audience, understand what matters, and communicate in a way that feels relevant, credible and worth paying attention to.
