Bora Caglayan

Strategic Communications&Public RelationsLeader

Advising national and global organizations and leading brands on reputation, executive visibility, stakeholder engagement, and integrated communications across North America.

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Profile

At a Glance

I am a strategic communications and public relations leader with nearly a decade of experience helping organizations, executives, and public-facing brands navigate the opportunities and challenges that shape reputation.

Throughout my career, I have led integrated communications programs spanning earned media, executive visibility, thought leadership, stakeholder engagement, issues management, influencer partnerships, and brand storytelling across North America and international markets.

My experience includes advising organizations such as Canada Soccer, TikTok, Microsoft, Purina, Campbell's, Loblaw Companies Limited, Canadian Tire, Audible, Accenture, Niagara Falls Tourism, YETI, Omni-Biotic, SoluPet, and Birch Event Design. Across each engagement, my focus has remained consistent: building trust, strengthening reputation, and delivering communications strategies that support meaningful business outcomes.

I bring a global perspective shaped by my background across Canada, Turkey and Europe. Educated at the University of Toronto and Liceo Italiano IMI di Istanbul, I work across cultures, industries, and stakeholder groups with an approach grounded in clarity, strategic thinking, and strong relationships.

Today, I continue to partner with organizations and leadership teams on communications challenges ranging from executive positioning and corporate reputation to integrated campaigns, media relations, and stakeholder engagement.

Core Expertise

What I Do

Nine disciplines I lead across, from boardroom counsel to integrated programs in market.

01
Strategic Communications
Programs that connect reputation, business priorities, and audience expectations
02
Public Relations & Media Relations
Earned media strategy, storytelling, and trusted media relationships
03
Corporate & Executive Communications
Leadership messaging, executive visibility, and organizational narratives
04
Reputation & Issues Management
Counsel for sensitive moments, public scrutiny, and high-stakes communications
05
Executive Visibility & Thought Leadership
Platforms that elevate leaders, expertise, and point of view
06
Stakeholder Engagement
Communications that build trust across priority audiences
07
Integrated PR & Brand Strategy
Earned, owned, social, and influencer programs that work together
08
Influencer & Social Amplification
Modern reach that reinforces reputation and cultural relevance
09
Team Leadership & Client Counsel
Leading teams, workflows, and senior client relationships

Experience

Professional Journey

Progressively senior agency and corporate roles advising leaders and brands across North America and Europe.

Senior PR Manager, North America
ZerotrillionJuly 2025 – PresentCurrent
Lead integrated communications programs across Canada, the United States, and Europe, serving as senior strategic advisor to client leadership on brand positioning, executive visibility, stakeholder communications, reputation management, and long-term communications planning.
Key Accomplishments
- Advise organizations including Canada Soccer, Paula's Choice, Omni-Biotic, Birch Event Design, Niagara Falls Tourism, SoluPet, YETI, and Grown Brilliance
- Develop and lead integrated programs spanning earned media, influencer engagement, executive profiling, thought leadership, partnerships, and social amplification
- Direct media relations strategy and execution, narrative development, editorial planning, and communications alignment across multiple markets
- Provide issues and crisis counsel — scenario planning, messaging development, executive guidance, and media response support
- Lead cross-functional teams across PR, influencer, creative, strategy, and social while overseeing client relationships, budgets, workflows, and program delivery
Senior Consultant
Proof StrategiesJanuary 2024 – June 2025
Led national communications, media relations, and reputation management programs across consumer, corporate, technology, and financial sectors.
Key Accomplishments
- Directed programs for organizations including TikTok Canada, Campbell's Canada, Purina, LCBO, Lyft, Audible, Accenture, Loblaw Companies Limited, and Corby
- Served as senior advisor on issues and crisis management — including counsel to TikTok Canada amid heightened regulatory scrutiny, public-policy sensitivity, and sustained media attention
- Built integrated communications programs across PR, influencer, social, and executive-visibility channels aligned to business, brand, and reputation objectives
- Led thought leadership, stakeholder communications, media strategy, and executive positioning while mentoring junior team members and partnering with creative, paid media, and public affairs
Manager, Corporate Communications
Veritas CommunicationsMarch 2022 – December 2023
Led corporate and executive communications across Stagwell's Doner Partners Network Canada, supporting leadership teams across Veritas, Meat & Produce, Dyversity, and DonerNorth.
Key Accomplishments
- Directed executive communications and reputation management for organizations including Microsoft Canada, Loblaw Companies Limited, Canadian Tire, and Labatt Breweries
- Advised senior leadership teams through mergers and acquisitions, organizational change, leadership transitions, and reputationally sensitive issues
- Advanced agency positioning, executive visibility, thought leadership, and external communications across earned, owned, and leadership channels
Publicist for CEO
Veritas CommunicationsFebruary 2021 – February 2022
Served as strategic advisor and publicist to the CEO, leading executive communications, media relations, thought leadership, leadership positioning, and social strategy.
Key Accomplishments
- Secured high-profile media coverage for the CEO across earned channels
- Earned international speaking opportunities, including participation in the United Nations General Assembly World Women's Forum
Senior Account Executive
RP CommunicationsSeptember 2018 – January 2021
Directed PR, media relations, social communications, and executive-visibility programs for organizations across Canada.
Key Accomplishments
- Secured national media coverage and supported high-profile stakeholder and event initiatives
- Led communications surrounding appearances by former U.S. President Barack Obama
Account Executive
The Mint AgencyMay 2018 – August 2018
Supported integrated PR and experiential marketing programs for consumer and technology brands.
Key Accomplishments
- Contributed to programs for brands including Nordstrom, Hershey, and Google
Account Coordinator
NKPRJanuary 2017 – April 2018
Supported influencer relations, media outreach, partnerships, and event programs across lifestyle and consumer brands.
Key Accomplishments
- Contributed to day-to-day media monitoring, influencer coordination, event support, and client program execution across agency accounts

Select Clients

Organizations I've Worked With

A cross-section of brands, institutions, and leadership teams I've advised and supported across reputation, media relations, integrated PR, social amplification, influencer engagement, marketing communications, and brand storytelling across North America and international markets.

Education

University of Toronto

Honours Bachelor of Arts, Media Studies

2012 – 2017

Began my studies in the Faculty of Applied Science & Engineering, completing first-year coursework in Biomedical and Industrial Engineering before transferring to the Faculty of Arts & Science. Graduated with an Honours Bachelor of Arts in Media Studies, complemented by minors in Italian and Latin American Studies. This interdisciplinary academic path combined analytical, technical, and communications-focused training while strengthening my interest in media, culture, public affairs, and strategic communications.

Liceo Italiano IMI di Istanbul

European Baccalaureate

2007 – 2012

Completed a multilingual academic program in Italian, Turkish, and English, graduating with distinction and earning both the European Baccalaureate and Italian Esame di Maturità. The curriculum combined a strong scientific foundation with intensive language, humanities, and classical studies, including five years of Latin, within an international academic environment that fostered intellectual curiosity, cultural fluency, and global perspective.

Languages

English — Native
Turkish — Native
Italian — Fluent

Contact

Let's Connect

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Strategic Communications&Public RelationsLeader

At a Glance

What I Do